Quick post here:
The Washington Post's Erik Wemple posted a piece tonight with the headline, "FoxNews.com scores well among millennials in new poll." Wemple cited a poll that found that FoxNews.com finished fourth among millennials surveyed as to their favorite website for news.
This finding might be interesting except for one small fact. Only 6% of the survey respondents consider FoxNews.com to be their favorite online news source. This number makes total sense. Even a recent Pew Poll, which showed that millennials are by far the least conservative of any generation, found that 3% of millennials are consistently conservative and an additional 12% consider themselves to be mostly conservative.
Thus, it makes sense that FoxNews.com, which is attached to an iconic and trusted brand among conservatives would be the go to news source for some of the 15% of millennials who are either consistently or mostly conservative.
We need to keep in mind that in today's world of narrowcasting, in which media outlets succeed commercially by slicing and dicing the public into smaller and smaller groups, and profiting by evoking passion and loyalty from their small slice of the public, even the most popular outlets reach a small percentage of Americans.
Thus, Foxnews.com scored a good, and somewhat surprising, headline not because millennials are a bunch of Alex P Keatons (if you don't know this reference go spend your weekend binge watching Family Ties. Go now), but rather because millennials get news from such a variety of news sources.
Indeed, if there is anything interesting in this poll finding, it is precisely the diversity of sources that millennials consult for news. In fact, one might posit that the refusal of millennials to live in echo chambers (as many of their elders do) explains their ideological eclecticism.